Monday, July 16, 2012

10 Reasons to Self-Publish

If you are on the fence about Self-Publishing, this post might sway you.  This morning I was reading LIVE WRITE THRIVE...a great source for writers.  I myself don't need any convincing, I'm going all in, but  if I wasn't, this post would have pushed me to the land of Self-Publishing.  Read it for yourself.



10 Reasons to Self-Publish–No More Excuses

man wagging finger
I so enjoyed this list of 10 reasons to skip traditional publishing by Robert Bidinotto at PJ Media.com under their Lifestyle section on May 29th that I’m going to repost (reiterate) them here. After having “waited” 23 years to get published, spending all that time hearing my agents (six of them in total) tell me what a great writer I was and how they were sure they’d be able to sell my book(s) any second, I finally did get my first traditional publishing contract through a contest I entered. It was a big contract with one of the “Big Six” publishers. I thought when that book came out (my suspense/drama Someone to Blame), I would finally, finally, be on my way to best-sellerdom. It was a breakout novel—a shoo-in. Was I wrong.
The waiting was agonizing—from winning the contract until the book actually came out in print took nearly two years! It’s so hard for us authors to complete a book and then wonder how many years it will take to sell, then more years to come out in print. It’s agonizing, to say the least. And to my shock, when I spoke to the marketing/sales rep at a retail show I attended for the trade, he said that although my book had sold well in the presales, that was all the marketing and promotion I was going to get. It was summer; my book was in the fall catalog, but now he was selling the spring “line,” and so my few minutes of promotion had already passed by—months before my book released.

A No-Brainer

We’ve all heard the stories—how only big-name writers get any marketing dollars pushed behind their books. We all know that even if we get a traditional publishing contract, we still have to market just as much as if we self-published. So, think about it—really! If that’s the case—and the pluses of going indie SO outweigh going with a traditional publisher AND the stigma of self-publishing is really going away (gone, in my book), then isn’t this a no-brainer?
I still have books under contract with a small traditional publisher, and I really enjoy my relationship with everyone on the team. I have the privilege of being in control of my cover art and design, PLUS I pretty much write anything I want and turn it in without even having to tell them what my book is about. Yes, it’s a sweet deal and a lot of fun. But unless my seven-book fantasy series eventually  becomes a huge (I mean huge) success, I won’t see any money from it. And I have author friends who’ve made up to $50k a month self-publishing and yet they are still trying hard to get a traditional publishing contract. I asked one friend why, and she said she just wanted to be able to say she’d done it—and wanted the publisher to do the print books, which she felt were burdensome for some reason. I’m sure she knows she will make pennies compared to what she’s been making as an indie best-selling author, but this seems important to her. But for me—I’ve been there, done that. There is no great fame or benefit from being able to say “I’ve been published by the Big Six” unless you broke out and made it to the top. And good luck having that happen.

Okay, Pay Attention

So . . . in case you are still thinking you want that old-fashioned contract, here are 10 reasons you should self-publish instead (taken from the article I mentioned above). I wonder how many articles like these we authors have to read before we get the picture.
  1. Nobody Can Stop You from Publishing Your Book. Along the path to a legacy book contract you’ll be confronted by hordes of gatekeepers: literary agents, acquisition editors, editorial committees, bean counters, and publishing-house CEOs, all answering to the international conglomerates that actually own most major “American” publishers. Odds have become vanishingly small that you can run this gauntlet without being stopped dead in your tracks by a rejection letter.
  2. You’ll Make a Lot More Money. Under standard book contracts, royalty terms for authors are terrible—especially for eBooks. Most eBooks are sold through online retailers like Amazon. Let’s say you’re a traditionally published author, and assume your publisher priced your eBook at $9.99. On each sale, Amazon takes 30% of the list price, leaving about $7.00 for the publisher, agent, and you to split. However, your publisher will keep 75% of that $7.00, or $5.25. He’ll pay you, the author, only 25% of that $7.00—just $1.75. And out of that measly amount, you then must pay your agent his 15% commission—or 26 cents. Bottom line? You will net just $1.49 on each $9.99 ebook sale. (And that’s assuming your publisher honestly reports your sales and royalties; there is serious doubt that many do. Now, by contrast, what happens if you self-publish your eBook at that same price? On each sale of your $9.99 eBook, Amazon takes its 30%, leaving you $7.00. But guess what? You get to keep all $7.00—because you won’t have a publisher or agent to share your royalties.
  3. You’ll Get Paid Much Faster. When a publisher accepts your book, he offers you an “advance” against sales. But advances usually are paid in installments stretched out over long periods. Publishers also report sales and pay royalties slowly: Royalty statements are issued semiannually, and checks sometimes arrive even later. You’ll often wait months to find out how well your book is selling. Which means it’s often impossible to anticipate your income when you’re budgeting. By contrast, eBook distributors like Kindle Direct Publishing and Barnes and Noble’s Pubit, and print-on-demand services such as Amazon’s CreateSpace, report your sales virtually in real time. In addition, they pay your royalties monthly, with just a sixty-day lag from the time sales began.
  4. You’ll Keep All Rights to Your Work. Legacy book contracts are a minefield for the author. The sheer complexity of negotiating a contract can be confusing and intimidating. If you aren’t a lawyer, odds are you’ll unwittingly sign away forever secondary and subsidiary rights that could be a gold mine.
  5. You Can Publish Your Book Incredibly Fast. One of the worst things about legacy publishing is that it takes forever to get a manuscript published. Time = Money for authors, too. Most publishers insist that you submit your manuscript through a literary agent. It can take months of query letters to enlist one. Then you’ll wait days or weeks to sign a contract with her. Then more weeks working together to hone an acceptable “pitch” that she’ll send to publishers. Maybe she’ll also want you to rewrite some of your book. Next come months—maybe a year or more—of submissions to publishers. In the increasingly unlikely event that your agent corrals an interested publisher, weeks of contract negotiations follow. The publisher may insist on more rewrites and editing. Then the book goes onto their publishing schedule. Due to long lead times, it will be another year, eighteen months, or even longer before the book rolls off the presses. So if you’re really, really lucky, you’re looking at a minimum of about two years from the time you query agents till you see your baby sitting on bookstore shelves.
  6.  You Can Publish At Your Own Pace. Traditional publishing operates on a fixed calendar. Writers often don’t.
  7. You’ll Have Total Control. The typical author treasures her book. It’s her baby. But unless she’s already a big-name author, she’ll have almost no input, let alone control, over what her publisher decides to do to her baby. As a legacy author, you can’t pick the cover, set the price, or select the interior design and fonts. You won’t have any say over the dust-jacket copy, ads, marketing pitch, or overall budget. You’ll have zero influence over where your book is distributed, or for how long. And subtle terms in your book contract can be ticking bombs. Without warning, your publisher may even drop your book—or you, as one of their house authors.
  8. You’ll Have Complete Creative Freedom. When a writer puts himself in the hands of an agent and publisher, he may be hoping for a lot of things. Maybe validation and affirmation of his writing talent. Certainly, somebody else to do the grunt work of publishing and marketing. Availability of his work in bookstores and retail outlets. Reviews, bestseller lists, travel, book signings, big advances . . .
  9. You’ll Have Time to Find Your Audience. The production, marketing, distribution, and sales infrastructure established by Legacy Inc. demands a constant churn of new titles on the shelves of bookstores and public retail outlets. Because that infrastructure is so expensive to maintain, retail shelf space is precious. Each book must carry its own weight in sales or be replaced quickly by one that will. That’s why even best sellers disappear so quickly. A typical book has a six-to-eight-week shelf life in stores before a new title takes its place. And eventually, it will probably go “out of print.” It’s completely different for today’s self-published books. Self-published books never have to go “out of print.” They have unlimited time to find their readers. Indie authors are discovering that they can successfully relaunch “backlist” titles long out of print—and also that books which didn’t sell well at launch can take off any time later and become bestsellers.
  10. Finally, You’ll Be on the Right Side of History. The constant struggle to maximize returns from scarce bookstore shelf space has habituated legacy publishers and authors to a “scarcity mindset,” says successful self-publishing author Kristine Kathryn Rusch. “In fact, their entire business is built on it.”
Bidinato sums up by saying: “No, self-publishing isn’t for every writer. Is it hard work? You bet. Is it time consuming? Sure is. Is there a learning curve to master? Absolutely. Self-publishing success requires those things, plus an entrepreneurial spirit and a measure of luck, too. But if you compare closely the legacy vs. indie publishing models, which do you think represents the future of publishing? More importantly: Which offers you the greatest potential rewards as a writer? My fellow scribe, I urge you to give it a shot. The rewards are many. And there is no downside risk.”
Your thoughts?




Thursday, July 5, 2012

SELF-PUBLISHING Step One

So I have been working on revamping my website.  Let me start over.  As I posted earlier, I have decided to join the ranks of the self-published.  Why?  It's not because no one will publish me, there was interest.  I'm doing it because I want control.  Yes, I'm a borderline control freak and proud of it.

Now the journey begins.  I recently completed an online course taught by Dr. Debra Holland (if you haven't read her story, visit her blog Dr. Debra Holland - Blog.)  She is a successful self-published writer.  She's very open about her journey, including the money.  The other good source for self-publishing information is Chicki Brown.  She is amazing and gets right to the point.  She gives to the point advice on how to self-publish.  She is an inspiration and not afraid to push the envelope with her writing.  Check out her blog Sister Scribbler.  Both of these sites have been very informative.  Now I'm ready.

First things first, complete the book...thank God I did this.  In fact, I have three completed.  I'm working on two series: The Alex Chronicles and The Kyla Series.  I have two books complete with Alex and One with Kyla plus the first three chapters in the second book.

I learned when you self-publish, you have a different time line or schedule and it's best to have more than one book ready to go.  I thought I was ahead of the game because I had at least one book ready for each series.  However, it's best to have  more in case your readers demand to read more.  I like saying demand...in faith.  So, that pushed me back a little.  I was thirty pages away from completing Alex Three when I got that little revelation.  I put her down and started re-editing Alex Two with thoughts about Kyla Two looming in the back of my head.  Now, I'm feverishly finishing the edits on Alex Two so I can finish writing Kyla Two.

Next on the list is all the prep to get ready for launch day.  I'm hoping to have the first books in both series ready by fall.  That's not a problem, except for one little thing...a cover.  I have spent the past couple of days trying to find the right image for Kyla Book One.  I have Alex One and Two, but it's Kyla that's proving to be a challenge.  The cover is supposed to tell or give you a hint about the story.  Briefly, Kyla isn't a Christian and she's leading a very wild life with a married man.  So a sweet and innocent cover isn't quite right.  I want something a little risqué, not lewd and there in lies the problem.


If you know of any great stock photo sites, please let me know.  Here's a list of where I've been looking:
Masterfile
Stockphoto
Photos.com
Inmagine
Super Stock
Getty Images
123RF
Fotolia
Trunk Archive

My eyes are tired.


The other prep thing I've been working on is the new website.  What started out as a minor revamp, has turned into a complete remodel.  The new site looks nothing like what is currently online.  Since I'm self-publishing, I have to do ALL of the marketing, which means I need a professional looking site that will draw the reader in.  It will also have all the book covers, but wait, I don't have a Kyla Cover, yet.

I did find an image I loved, problem, is the cost was equal to two pairs of YSL Tribute sandals, a bottle of Chanel No5 parfum, and an iPhone.  So the search is on.  I have tried every tag word combination I can think of to lead me to the perfect royalty free image.  I know it's out there, I just have to keep searching.  I can relaunch the new website without all of the book cover images, but I can't sell an ebook without a cover image.



Keep you posted.

Sunday, May 13, 2012

Happy Mother's Day



Who's Mom is the Best?
The one God blessed you with.

Happy Mother's Day

Tuesday, April 10, 2012

Haute Pink Magazine is LIVE!


I'm excited to announce the launch of Haute Pink.  It's a women's magazine featuring fashion, beauty, travel and cultural goodies.  The premier issue includes a Jason Wu color story, a peek at the Tiffany and Dior suites at the St. Regis, a look at illustrator Inslee Haynes portfolio, a tour of the chicest store in Charlotte, North Carolina, Capitol, Spring nail trends by celebrity manicurist Deborah Lippmann and our cover girl Andria Mitsakos shares her Dea Rosa Spring /Summer handbag and accessories collection with us.  And beside we don't want the men to feel left out, we've included a few pages for them featuring online purveyor Mr. Porter.  Click the cover and enjoy the issue.  And if you like it, become a subscriber and like us on facebook.

Wednesday, March 14, 2012

Cute Guy Alert - Oscar Jaenada


Oscar Jaenada

I just watched "Pirates of the Caribbean: On Strange Tides" and this face jumped out. Oscar Jaenada played the captain of the Spanish army. A little more research and turns out he was also in "The Losers", with our first Cute Guy Idris Elba. Can we pick 'em or what?

Friday, March 2, 2012

Love Letter


I read something that said the Bible is the longest Love Letter. When you let the statement marinate in your spirit, you realize it's true. Love letters are filled with promise, hope, plans for the future, adoration and words that make you tingly and warm all over. So here's a question, when was the last time you read your love letter.

Thursday, March 1, 2012

How Does A Writer Look?


Rochas Fall 2012

How does a writer look? I know there is no set way a writer is supposed to look, but when I saw the Rochas Fall 2012 collection, it reminded me of a schoolgirl or librarian. It's very chic and sophisticated, but it also has an air of "smart girl". You know, not really concerned about her looks, wanting people to like her brain, not her clothes even though she went to a lot of trouble trying to look like a smarty. Which brings up the question, how would you describe your inner writer?

Tuesday, February 28, 2012

Writing Throne



Every writer has a place other than their desk they feel comfortable writing in. Wouldn't it be great to spend a little quality writing in a chair shaped like a throne. Imagine the the creativity that would emit from such a magnificent chair. I can feel the creative juices flowing just by looking at this picture. Today I could really benefit from such a chair. I'm working on the third book in the Alex series and I'm a little stuck. But, God will give me the words I need to complete this story and move on to the next.

Thursday, February 23, 2012

Ephesians 3:20....How's your t hinking?


How's your thinking? Are you giving God something bigger to work with or are you just settling? He can handle anything we give Him so what's stopping you from giving Him more towork with?

Tuesday, February 21, 2012

Reading Goal


Last year I set a reading goal for myself...a book a month. To some that may not seem like a lot, but I finished 2011 by reading 24 books. YEAH! Praise God! I surprised myself. Add to that my subscriptions to" Vogue, Bazaar, Marie Claire, Elle and House Beautiful. I just got tried typing that. What can I say, I like reading and gathering knowledge. So this year I've gotten bold and raised the ante on my minimum reading goal to 24 or 2 books per month. So far, I've completed three books and am simultaneously reading my fourth and fifth books. One book I will probably complete tomorrow and the other one probably by Monday. Reading is Fundamental.

Oh yeah, I forgot to include two of my own books. So when you add those in I've completed five so far this year with numbers six and seven just around the corner. So let's see how I finish the year.

Pick up or download a book. I'm working on making my first book available to you later this year...I'm typing that statement in faith. Happy reading.

MY GOD IS BIGGER THAN....



My friend Michelle Sutton posted this on her Pinterest Page. I think the words speak volumes.

Thursday, February 16, 2012

J. MENDEL FALL 2012




J MENDEL FALL 2012

Chic and girlie.

Monday, February 13, 2012

St. John Fall 2012





St. John Fall 2012

These looks are just a few of the reasons I'm becoming a St. John customer again. I love the modernity and chicness of the silhouettes. Save the knit suits for the diehards, give me the new modern, sophisticated and glamorous looks.

Exodus 14:14

Friday, February 10, 2012

Miu Miu Bags



Fashion Week...Month is underway and Miu Miu is offering some amazing bags in honor of the Fashion Olympics.

I love the resurgence of ladylike dressing and these bags are ladylike with a twist. The bags offer details known to Miu Miu...signature stitching, unusual coloring, texture mixing and bold embellishments.

Each bag features an ID card and mini lookbook of the entire collection.

Investment and art costs and these bags range in price from $1,495 to $2,795. As much as I love pink, this one is my favorite.

Thursday, February 9, 2012

CUTE GUY ALERT - Aldis Hodge


Aldis Hodge

It's been a while since a Cute Guy Alert went out. The latest entry is Aldis Hodge from the television show "Leverage". He plays Alec Hardison the computer hacker and geek. Kudos.

Wednesday, February 8, 2012

Bookfessions



I just discovered this site on tumblr....bookfessions. It's devoted to all things "book". I enjoyed reading some of the readers confessions. It's great to hear what other book readers think about their hobby or obssession.